Tuesday, November 15, 2011

What's A QR Code and What's It Doing on My Book #yalit? #publishing

A QR Code is the little cryptic square appearing on consumer goods, posters and in magazine ads. You take a snap of it with your smartphone and voila! It takes you to a website - a video, or an info blurb - about the product.

We decided to be adventurous and add a QR code (two, actually) to my hot-off-the-press novel, Trouble in the Hills. It is an adventure story, after all.

Here's the QR code that appears on the back:

Go ahead, try it! See where it take you....

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Because: Science!